Sex Sells is a dance comedy that highlights the thin line between creativity and commercialism in a satirical manner. It puts 4 performers and 2 manipulators into an unusual scenographic concept. Sex Sells is not a stab at commercialism, nor is it a tirade about the hardships of artistic life. Instead, it shows that each element can usually not exist without the other; that the paths we choose artistically in life can be suddenly interrupted by commercial concepts.
The other inspirations for Sex Sells are P.T. Barnum (a 19th century quack who managed to literally sell ‘pure’ air in a box, which paved the way for herds of sales folk selling longer life potions, etc), a profound amount of Business Marketing literature (advertisers using the more sensuous body parts to sell their product), the money draining sms culture and silly tv ‘call in gameshows’.
For obvious reasons, the scene in Sex Sells is split into 2 parts. Two manipulators are sitting directly in front of each part and can be considered to be responsible for the crossovers that happen throughout the piece. These 2 parts, of course, represent creativity on the one side and commercialism on the other.
Two life-size projection screens spit out an assortment of images (mainly created in association with Istvan Leel-Össy – Kunstlab Avelinks), which strongly support all of the above. The texts, used in Sex Sells, are written by the author / theatre maker Wim Geysen (www.wimgeysen.be), who was an integral part of the creative team during the research period of Sex Sells.
concept and choreography Erwin Wauters perfomance Benny Desmedt, Lies Mahy, Sofie Tack, Min Hee Bervoets, Annelies Van Roie (understudy) extra videoperformers Jenny Nieuweland, Kim Arts, Gwen Hamerlinck video and sound Istvan Leel-Össy text Wim Geysen light and setting Erwin Wauters coproducer KunstlabAvelinks
Video excerpts from Vlees Verkoopt (Sex Sells) (3 in this playlist):
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